3 Tips For Pitching Like a Badass

Pitching is one of those skills you didn’t know you needed until you started your own business. And whether you’re selling at markets, introducing yourself at networking or approaching influencers, pitching is unavoidable – yet it can feel daunting to put yourself out there and get noticed (in a good way).

This is something we can ALL struggle with at times and our members are no different. 

Speaking is a skill, and as women we can have that tendency to underplay our strengths and take up as little space as possible. .

But the good news is, a few insider hacks go a long way to improving your confidence and making your voice heard and remembered.

We invited public speaking queen Liz Boswell, the Bold Moves Coach, to deliver a masterclass to our members on pitching skills. 

Our masterclasses are exclusive for members, but we wanted to share a few tips with you to boost your confidence right away and give you an idea of what it’s like to be a Good Business member and receive expert-led training every single month.

Is the elevator pitch dead? 💀

We often hear talk of elevator pitches, with the idea being it’s a short intro you can deliver in the time it takes to ride an elevator to the next floor.

The phrase itself is giving serious boardroom vibes, but that doesn’t mean it’s not relevant for you and your cool girl biz. 

Reserve judgment for a sec, ‘cause there are actually a ton of examples of where a killer business pitch is your secret weapon to entrepreneurial success. 

Try these for starters: 

  • Introducing yourself at a networking event
  • Reaching out to the media to put yourself forward for a feature
  • Approaching a podcaster about being a guest
  • Messaging an influencer about a brand collaboration
  • Filming an intro TikTok or Reel 
  • Standing out at a busy market 
  • Presenting your idea to potential investors 

When you think of it this way, there are plenty of situations where you have a short space of time to sell yourself before the person listening or reading loses interest.

Suddenly seems like something you wanna work on, right?

So, perfecting your pitch is an essential business skill to keep you progressing towards your goals.

Are women worse at pitching?

It’s a sweeping generalisation, but it does feel like as women, we can be less confident about promoting ourselves.

We often feel like it’s too showy or braggy to share our successes and strengths, overlooking the fact it’s basically just the truth!

Most of us are guilty of peppering our language with apologetic words or phrases like “just”, “sorry to bother you” or “hope that’s okay”, often without even realising we’re doing it.

So how do we get out of our own heads and start speaking up bravely and powerfully?

You may think it’s not for you, but as a female entrepreneur you likely ARE the business, so until you have the budget to hire an entire sales team, you’re the head of sales. 

Yes, it may feel awkward AF at first, but one of the key learnings we took away from Liz’s excellent masterclass is that confidence is like a muscle – no one is born with it, and everyone can keep working on it so it grows and grows. 

So with that in mind, it’s time to get down to business.

Read on for three expert tips on pitching like a badass!

Pitching tip #1: Perfect your power pose 

In her member masterclass, Liz shared some fascinating insights into body language and gave us some power poses to take into our next pitching situation!

We discussed the feminine urge to cross our ankles and vowed to stand more firmly and powerfully in our next face-to-face situation, as well as angling the camera to demonstrate good body language on Zoom. 

Pitching tip #2: Slow down

Talking quickly makes you sound and feel nervous, with short breaths increasing your heart rate and feelings of anxiety.

One of the best ways you can speak with more authority is to slow it right down.

It may feel unnatural at first, but it will help you to come across more confidently – plus, it gives you more time to process your thoughts and articulate yourself meaningfully rather than panic-babbling.

Pitching tip #3: Know your audience

Before you even start typing or open your mouth, make sure you do your research about who you’re targeting with your in-person or online business pitch.

For example, if you’re approaching an influencer about a brand collaboration, get to know them so you can personalise your message – nobody likes a copy and paste.

Similarly, if you’re going to a networking event find out what sort of people will be there (ask the organiser!) so you can tailor your introduction to appeal to their personalities and businesses.

Learn new business skills every month to grow faster

Hopefully this blog has given you some insight into how you can develop your confidence and present yourself professionally as a female business owner.

What type of situation will you use your newfound pitching skills?

The advice we’ve shared here apply to lots of different situations – but as a Good Business member, you get to attend expert workshops live every month, ask questions and receive personalised tips to action immediately, as well as accessing hundreds of pre-recorded masterclasses in your online learning library.

Would you love to keep growing surrounded by a super girl gang of fellow female business owners?