How To Grow An Engaged Audience On Instagram

Welcome to this training session on increasing and growing an engaged following on Instagram. With over 1 billion monthly active users, Instagram offers an incredible audience for your business. In this guide, Rebecca, the owner and founder of The Social Scene, a social media manager and coach for the health and beauty industry, will share valuable insights on how to boost engagement and manage your brand effectively on Instagram.

Understanding Engagement

Engagement is the interaction your audience has with your content, including likes, shares, and comments. Given Instagram’s evolving algorithm, understanding how to increase engagement is essential. Be wary of practices like buying followers, likes, or joining engagement pods, as they can have long-term negative effects on your brand.

Tracking Engagement

To track engagement effectively, focus on the following metrics, which can be found in your Instagram Insights:

  • Impressions
  • Reach
  • Profile visits
  • Comments
  • Likes
  • Website clicks
  • Followers
  • Story views
  • Saved posts

Now, let’s explore how to increase your engagement and cultivate an engaged following:

1. Post Consistently

Consistency builds a loyal following. Regular posting keeps your audience engaged and fosters a strong relationship. Aim to post daily or as frequently as you can to maintain quality content.

2. Optimise Your Bio

Your bio is your first impression. Craft an informative, captivating, and engaging bio that showcases your brand’s personality. Include a branded hashtag and a clear call to action to encourage interaction.

3. Use Instagram Stories Daily

Instagram Stories offer numerous engaging features. Use question stickers, add hashtags, and share your posts in stories to enhance engagement. Make sure to post at least once a day and experiment with multiple posts for maximum reach.

4. Utilise Video Content

Video content drives engagement. Create various types of videos, such as how-to tutorials, behind-the-scenes glimpses, live sessions, product launches, and Q&A sessions. Live sessions can be a great way to connect with your audience.

5. Post at the Right Time

Identify your audience’s peak activity times through Instagram Insights. Post at these peak times to maximize engagement. Ensure your content is optimized for performance.

6. Use Hashtags

Hashtags increase discoverability. Use relevant and researched hashtags in your posts, making it easier for potential followers to find your content. Experiment with different numbers of hashtags to determine what works best for you.

7. Engage with Others

Social media is a two-way street. Actively engage with your target audience by liking and commenting on their posts. Respond to comments and direct messages (unless they are spam) to build connections and relationships.

8. Create Shareable and Savable Content

Content that’s worth keeping or sharing encourages engagement. Whether it’s a workout video, makeup tutorial, checklist, tips, infographics, or guides, make your content valuable and relatable to your audience.

9. Host Contests and Giveaways

Competitions and giveaways are fantastic engagement boosters. Understand your audience, set clear goals for the contest, and make it simple. Remind people regularly about the ongoing competition.

10. Use Influencers

Leverage influencer marketing to increase engagement, brand loyalty, and awareness. Start with micro-influencers if you have a limited budget, ensure influencers align with your brand, and thoroughly vet their authenticity.

In summary, building an engaged audience on Instagram takes time and effort, but it’s worth it. Focus on delivering quality content consistently, optimising your profile, and engaging with your audience. Use these strategies to increase engagement and cultivate a loyal following. If you need additional guidance, consider Instagram training to work one-on-one with a social media expert like Rebecca, available on Instagram and Facebook.

Follow @the_socialseen on Instagram for more insights and assistance.

Remember, engaging with your audience is key to building a thriving community around your brand on Instagram.

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Instagram Workshop

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