How To Use National Days In Your Content Marketing

National days. They’re all the rage these days. If it’s not national donut day, then it’s national beer day, or tear jerker day. Jumping on the hype of national days is not only a great way to raise awareness about something you believe in, but they are a great marketing tool too.

You’ve probably used national days in your content marketing strategy before. There’s something about them that really seems to resonate with people. Maybe it’s how fun and quirky they are, or maybe it’s just because they’re a good talking point. The thing is, it’s really hard to use these days correctly — there are a lot of things you need to consider before even thinking about your strategy.

That’s right, national days can be a potential goldmine for your marketing strategy if used correctly. Let’s have a look at what exactly national days are and how to use them in your content marketing strategy.

What are national days

We all know about Christmas. But what about some of the other, more niche days like National Hobby Month or National Love Your Pet Day?

National days are just a fun way of making a day about something else. There’s definitely more meaningful national days in aid of charities and raising awareness for important topics. But really, national days can be made by literally anyone. All one has to do to register the special day is send an application to the people at the National Day Calendar website.

But national days are a great way to have some fun with content marketing.

Why should you use national days in your marketing

1. You can reach a larger audience

National Days are a brilliant way to reach out to a wide range of people and promote your products or services. Hashtags are most effective on Twitter and Instagram, although they can also be used on Facebook and LinkedIn. When you use them in your posts, you will be broadcasting your message to a huge number of potential customers.

2. It adds personality to your content marketing

Let’s face it—business owners are busy. Between excelling at the daily responsibilities of running their business to making sure their social media tactics stay on par, finding time to connect with your audience on a deeper level is difficult. While this is completely understandable, you should also realise that there are certain days of the year that brings your customers closer together and national days are a great way to add personality and shout about your values.

3. It helps keep your brand relevant

National days fill people with joy, fascination, and new information. Engaging with national days shows your brand is active and thinking about the current times.

How to choose which national days to use in your content marketing

To make it easier for you, we’ve chosen our top tips of how to use national days in your content marketing strategy and things to avoid.

How to get involved in national days

 

Plan ahead

  • Make sure that the day directly relates to your business or the industry you’re in.
  • The day gives you a chance to express your business’s personality and business values.
  • It’s a conversation starter for your audience.
  • Avoid days that don’t align with your business’s personality or values.
  • Avoid ones which may interrupt a promotion/campaign you’re already running.
  • Avoid anything too controversial or in poor taste.

It’s important that you make sure you have enough time to create an amazing campaigns for the national days you decide to take part in. Preparation is key to success to allow for customers to buy into the campaign purpose and truly get the most out of celebrating it. Don’t leave it to the day of to create your content, research what has been done in previous years by your competitors and if there is a theme for the current year to make sure you get the most out of it.

Social Media

Social media is hugely powerful with being able to reach so many people within seconds of posting. Including national days in your social strategy is a no-brainer. Be sure to research the best hashtags to use to really push your content.

Events

If you’re considering hosting an online or in person event for your audience, you may want to check to see if you could coincide it with a national day. This could help to get you more recognition and may even boost the number of people who attend.

Keep up with national days

When it comes to utilising national days for business, the possibilities are endless. By keeping up with what is going on in the world, and understanding how people feel about certain topics, you can continue to have success with any marketing campaign that you put together.